Endeavor — the leading global community of high-impact entrepreneurs — created The Linda to honor founders who don’t just think big, they pay it forward.

Meet Lateefa Alwaalan, founder of Yatooq, who redefined Arabic coffee brewing while challenging societal norms. Her journey mirrors Saudi Arabia’s bold transformation — moving beyond oil through innovation, sustainability, and the ambitions of Vision 2030.

Through Endeavor’s lens, we spotlight a vibrant ecosystem that’s empowering local entrepreneurs and inspiring a new generation to shape their future.

See how Lateefa is breaking barriers and leading the next wave of women entrepreneurs — earning Endeavor’s highest honor along the way.