Groundbreaking Cancer Treatment
Gritstone Bio
Strategy
Creative Direction
Copywriting
Design
2D Animation
Post-Production
Gritstone Bio is on a mission to develop immunotherapies that train a patient’s own T-cells — specialized white blood cells — to identify and destroy cancer cells, using their cutting-edge AI-driven platforms, Granite and Slate.
Did we lose you?
That was one of Gritstone’s main asks: “Can you explain this in a way a lay audience will understand — and still keep it engaging for scientists?”
(The Challenge)
In our Mechanism of Action videos, we like to show the problem before we reveal the breakthrough. But explaining what T-cells are, why some immunotherapies fall short, and how Gritstone’s Edge AI platform solves it — all in under three and a half minutes — meant we had to get scrappy.
(Our Approach)
We could’ve taken the easy route with 3D renderings of T-cells and neo-antigens. But Gritstone’s story deserved something just as original as their science. So we reached for cardboard, scissors, and markers — metaphorically, anyway.
Our 2D animation team built a tactile, paper-cutout-inspired world to break down complex science into something human, playful, and clear.
The result? A standout, organic-feeling animation that turned complicated science into an accessible, engaging story — and earned cheers from the Gritstone team.



