Finding the Fittest on Earth
CrossFit
Strategy
Creative Direction
Content Production
The CrossFit Games are the ultimate proving grounds for the Fittest Man and Fittest Woman on Earth™ — and one of the world’s most demanding tests of human performance.
For the past 10 years, CrossFit has tapped us to help capture that experience across video, print, social media, and live event content for audiences around the world. From early Open qualifiers to the final podium moment, we’ve documented the grit, heartbreak, and triumph that define the CrossFit community.
We also collaborate directly with CrossFit sponsors, apparel brands, and affiliate gyms to tell their stories — spotlighting the athletes, coaches, and everyday people who power this global movement.



