In collaboration with Warner Bros. Discovery, Acme Innovation, and Matthew Lillard (yep — the voice of Shaggy himself), Character Studio was born: an interactive experience that lets fans design their own Scooby-Doo character and join the gang.

Aimed at parents with kids aged 5–12 and 90s pop culture lovers, the campaign tapped into nostalgia and creativity — and the results spoke for themselves.

A 60-second cut became the #2 most-viewed video on the official Scooby-Doo Instagram during all of Scoobtober.

The full-length video launched the brand-new Character Studio YouTube channel, earning 60K+ views organically — no ads, just fans.

Across YouTube, TikTok, and Meta, the content generated 10M+ impressions.