Lateefa Alwaalan, Managing Director of Endeavor Saudi Arabia and founder of Yatooq, is reshaping Saudi Arabia’s entrepreneurial ecosystem. From creating the first Arabic coffee machine to championing Vision 2030, she’s breaking barriers and inspiring the next generation of women entrepreneurs. Her trailblazing work earned her Endeavor’s top honor at the 2024 Linda Awards for her impact on emerging markets.
Transforming Saudi’s Startup Scene
Born out of a storied legacy in U.S. Special Forces, GORUCK does two things: build 'bombproof' gear and leads world-class rucking events. We helped launch the MACV-2, a modernized Vietnam-era jungle boot while experiencing the most notorious GORUCK event of them all, The Bragg Heavy.
Visualizing a New Impact Report
RAPT Therapeutics is a clinical-stage immunology-based biopharmaceutical company focused on discovering, developing, and commercializing oral small-molecule therapies for patients with significant unmet needs in inflammatory diseases and cancer. We were asked to create two different videos, for two different diseases, that would help explain a highly complex science to a general investor audience.

