Footwear Launch Inspired by Special Forces
GORUCK
Creative Direction
Video Production
Photography
Born from the storied legacy of U.S. Special Forces, GORUCK has one mission: build ‘bombproof’ gear and lead world-class rucking events. We helped launch the MACV-2, a modernized Vietnam-era jungle boot, by putting it to the test during one of GORUCK’s most infamous events: The Bragg Heavy.
The Bragg Heavy is a brutal 24-hour endurance event led by ex-Special Forces cadres, designed to teach two things to civilians willing to endure: Chaos and The Basics. And if you’re wondering how tough it really is — GORUCK’s tagline says it all: “Embrace the suck.”



