TrueRock Holdings is a classic American story — one of grit, ingenuity, and deep roots in community. Based in Monroe, North Carolina, the company builds roads, bridges, subdivisions, and large-scale construction projects across the Carolinas.

When we met co-founders Drew and Chris Boggs, we knew their story needed to be told. TrueRock has had a tangible impact on communities throughout the region — and we set out to capture that spirit through documentary-style content.

Our approach combined unscripted, in-the-field interviews with cinematic b-roll and sweeping drone shots — delivering a flagship video tailored for angel investors ahead of the company’s planned IPO.

The final result positions TrueRock as a leader in construction and infrastructure, backed by decades of experience, a vertically integrated asset base, and a deep commitment to the people behind the work.